Our founder, Dan Martinson, has a long track record of designing and manufacturing innovative consumer and industrial products. His most successful example is the Gear Tie Reusable Rubber Twist Tie. After struggling to strap a duffle bag to an ATV rack with a bungee cord, Dan decided to invent something new. Dan's background is in plastics and rubber, so the idea of extruding rubber onto a bendable wire wasn’t much of a stretch. Today, we're proud to say that Gear Ties are sold by leading retailers all over the world and are still manufactured here at our plant in the US.
Over the past 4.5 years, Dan and his business partners have been working on a new product called the TRU Zip™ Waterproof Zipper which we also manufacture here in Minnesota. TRU Zip™ was officially released to the market this past winter and won several awards including Outdoor Retailer’s Best in Show!